As I Am je obľúbená a oceňovaná značka vlasov, ktorá sa zamerisava na starostlivosť o vlasy prírodným spôsobom. Produkty sú formulované s najkvalitnejšími prírodnými ingredienciami. As I Am má rastúci nespočet priaznivcov vo Veľkej Británii a Európe a behom niekoľkých krátkych rokov sa stal jednou z go-to značiek. Výrobky sú plné prírodných ingrediencií, ako je kokosový olej, bambucké maslo, želé a prírodné botanické výťažky, ktoré jemne a účinne čistia vlasy a zároveň dodávajú tak veľmi potrebnú hydratáciu, jak to určovala príroda. Značku As I Am na svetlo sveta vyniesol lekár Ali Syed. Vyvinul produkty bez agresívnych zložiek, ktoré milujú curly girls po celom svete. Produkty sú určené prevažne pre kučeravé vlasy typu 3A a vyššie.
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